Three point eight million impressions in 28 days.
When the numbers rolled in, the SaaS founder thought he'd found the winner—Reddit was crushing LinkedIn by 13x.
He doubled down on Reddit, posting across dozens of subreddits daily.
Then his accountant asked a simple question: "Which platform is actually making us money?"
The answer flipped everything. LinkedIn, with its measly 300,000 impressions, brought more paying customers, longer lifetime value, and lower churn.
Reddit delivered the crowd. LinkedIn delivered the revenue.
Here's why you need both platforms working together, not competing.
📍 What It Is
The Two-Channel Funnel Strategy: Using Reddit for massive top-of-funnel awareness while LinkedIn handles high-intent conversions—understanding that different platforms serve fundamentally different purposes in your growth engine, and the magic happens when both work together.
⚙️ How He Ran The 28-Day Test
The founder of Gojiberry.AI (a lead generation tool) wanted to know which platform actually drives business.
So he ran both Reddit and LinkedIn simultaneously for 28 days and tracked everything: impressions, traffic, signups, paying customers, and lifetime value.
Reddit's Incredible Reach:
Reddit made it easy to get massive visibility fast:
3,800,000 impressions - Content reached millions
30,000 website visitors - Traffic was pouring in
Posted across dozens of subreddits - No follower count needed
Zero dollars spent - All organic
Reddit's superpower: You can tap into existing communities immediately. No need to build an audience first. Just show up in the right subreddits with valuable content and their audience becomes your audience.
But here's what he noticed about the traffic:
50% came from India (different pricing expectations for B2B SaaS)
Almost all mobile (harder for B2B signup flows)
Casual browsers, not active problem-solvers
Conversions: Good signup numbers, but higher churn and more refund requests.
LinkedIn's Quality Advantage:
Meanwhile, LinkedIn felt slower:
300,000 impressions (13x less than Reddit)
3,000 website visitors (10x less than Reddit)
Required consistent posting and existing network
Still zero ad spend, all organic
But the quality of those 3,000 visitors was dramatically different:
Mostly US-based (higher purchasing power)
Desktop traffic (easier signup flows)
Active problem-solvers in professional mode
Conversions: Fewer total customers, but they stayed longer, requested fewer refunds, and had significantly higher lifetime value.
🎯 How He Uses Both Platforms Now
Instead of picking one, he built a two-channel system where each platform does what it does best.
Reddit's Role in His Growth Engine (30-40% of effort):
Use Reddit to:
Build brand awareness with thousands of people quickly
Test messaging before scaling it elsewhere
Drive SEO benefits (Reddit posts rank in Google long-term)
Get honest product feedback from engaged communities
Introduce your solution to people who don't know they need it yet
His Reddit execution:
Posts in 5-10 relevant subreddits per piece of content
Focuses on providing value first, subtle promotion second
Accepts getting banned from some subreddits as part of the game
Tracks which subreddits send traffic that actually converts (not just clicks)
LinkedIn's Role in His Growth Engine (60-70% of effort):
Use LinkedIn to:
Convert awareness into paying customers
Reach high-value enterprise and mid-market buyers
Build thought leadership that generates inbound demos
Nurture long-term relationships that compound over time
Close deals with people actively seeking solutions
His LinkedIn execution:
Posts 3-5x per week with genuine insights
Engages with comments more than he posts
Shares behind-the-scenes founder journey content
Uses it to nurture relationships, not blast promotions
How He Allocates Resources by Stage:
Early stage (Months 0-3): Reddit 70% / LinkedIn 30%
Use Reddit's volume to validate demand fast and learn what resonates
Build LinkedIn presence slowly while testing product-market fit
Growth stage (Months 3-12): Reddit 50% / LinkedIn 50%
Reddit fills the top of funnel with awareness
LinkedIn converts that awareness into qualified demos
Scale stage (Month 12+): Reddit 30% / LinkedIn 70%
LinkedIn becomes primary conversion engine
Reddit maintains brand presence and catches new audience segments
What He Tracks (Beyond Vanity Metrics):
He stopped celebrating impression counts and started measuring what matters:
Reddit: Which subreddits send traffic that converts → Customer LTV by subreddit → Churn rates
LinkedIn: Profile views → Connection requests → Demo bookings → Customer LTV → Expansion revenue
The Strategic Takeaway:
Don't pick Reddit OR LinkedIn. Use Reddit to build massive awareness, then rely on LinkedIn to convert that awareness into high-quality, long-term customers who actually pay and stick around. Different platforms, different purposes, one growth engine.
💡 Your Turn Track one metric beyond impressions this week: actual customer LTV by channel. Which platform brings customers who stay longest? That's your answer on where to focus.