🆕 Reddit ⟶ Demos in 11 Minutes

A B2B SaaS founder stopped creating his own posts and started doing something simpler—answering questions people were already asking on Reddit.

Someone posts "Looking for HR software recommendations" at 2:47pm.

He comments with genuine advice at 2:52pm.

Demo books into his calendar at 2:58pm.

Eleven minutes from question to qualified lead. No viral post needed.

No waiting for upvotes.

Just showing up when people are actively seeking solutions and providing value before anyone else does.

Here's his system for finding those high-intent conversations and turning comments into customers.

The Real-Time Comment Strategy: Monitoring Reddit for people actively asking questions in your problem space, responding within minutes with genuine value and a subtle product mention, then converting those conversations into demos and customers—all without creating a single post.

The founder runs a B2B SaaS (webinar software). Instead of fighting for visibility with new posts, he realized something: thousands of people ask questions on Reddit every day. Questions like "What's the best webinar software?" or "Looking for Zoom alternatives with better engagement tools."

These aren't casual browsers. They're actively seeking solutions right now. The timing is perfect.

He started by identifying 5-10 keywords people use when they have his problem:

For his webinar software:

Then he searched Reddit for these terms and filtered by "today" or "this week" to find fresh conversations.

Target subreddits where his buyers hang out:

The process: Search keyword → Filter by time → Find relevant threads → Comment within hours.

But manual search has a problem: You have to check constantly or you miss conversations.

He started using F5Bot (free tool) to automate keyword monitoring.

How it works:

The speed advantage is massive. When someone asks "What's the best webinar software?" you want to be the first helpful comment, not the 15th.

First comment = top visibility = most upvotes = most clicks.

Results:

Demos book within minutes of commenting. The timeline: Question posted → Value-added comment → Demo books.

The difference between helpful comments that convert and spam that gets you banned comes down to structure and intent.

Step 1: Add genuine value first (80% of your comment)

Example response to "Looking for webinar software recommendations":

"Here are some things to look out for when choosing webinar software:

Notice: No product mention yet. Just helpful criteria they should consider.

Step 2: Subtle product mention (20% of your comment)

After establishing value, add:

"My company actually builds webinar software that focuses on [specific differentiator], so happy to answer questions if you're evaluating options. But honestly, the criteria above matter regardless of which tool you choose."

Or even softer:

"Full disclosure: I work in this space, so biased, but those are the features our customers say matter most."

Step 3: Invite questions

End with: "Let me know if you have specific questions about any of these features!"

This positions you as helpful expert, not salesperson.

What NOT to Do:

❌ "Check out [YourProduct]! We're the best webinar software. Sign up here: [link]"

Result: Downvoted, possibly banned, zero trust.

❌ Comment on posts that aren't relevant just because they mention your keyword

Result: Looks spammy, wastes time.

❌ Wait 2 days to respond

Result: Thread is dead, your comment gets buried.

Your comment should be useful even if they never click your product. If you're genuinely helping them make a better decision (even if they choose a competitor), you're doing it right.

If someone asks "Should I use Zoom for webinars?" and Zoom isn't your product:

"Zoom works well for [use case]. The main limitation is [honest limitation]. If you need [specific feature], tools like [YourProduct] or [other alternative] might be worth looking at."

Being honest about when competitors are better builds trust. They'll remember you recommended the right solution, not just your solution.

Respond within 1-3 hours if possible. After 6 hours, threads often lose momentum. After 24 hours, you're too late.

F5Bot helps you catch threads early. Set up notifications on your phone so you can respond quickly even when away from your desk.

Some subreddits ban self-promotion entirely. Check the rules before commenting. If a subreddit doesn't allow any product mentions, you can still:

Not just comments posted. He measures:

He discovered some subreddits get more traffic but worse conversions. Others get less traffic but higher-quality leads. He doubled down on the high-conversion subreddits.

Your helpful comments stay visible forever, rank in Google search, and build cumulative credibility. After months of helpful commenting, you become a recognized contributor—people trust you before you even comment.

💡 Your Turn Set up one F5Bot alert for your main keyword this week. When you get notified, comment with value within 2 hours. Track if it leads to any demos or conversations.